{"id":1080,"date":"2023-09-25T08:30:25","date_gmt":"2023-09-25T07:30:25","guid":{"rendered":"https:\/\/www.redstareducation.co.uk\/blog\/?p=1080"},"modified":"2023-03-12T14:20:35","modified_gmt":"2023-03-12T14:20:35","slug":"why-is-there-a-temptation-to-impulse-buy","status":"publish","type":"post","link":"https:\/\/www.redstareducation.co.uk\/blog\/why-is-there-a-temptation-to-impulse-buy\/","title":{"rendered":"Why is there a Temptation to Impulse Buy?"},"content":{"rendered":"

We all impulse buy from time to time, but the costs can add up more than you may think\u2026<\/p>\n

Difference between Impulse Buying and Compulsive Buying<\/h2>\n

Impulse buying is when you buy something you weren\u2019t planning to. The clue is in the name- you buy on an impulse.<\/p>\n

However, compulsive buying is more than just unexpected purchases. It\u2019s when you experience a compulsive need to buy those items. It\u2019s an uncontrollable urge to shop and is an obsessive behaviour which often leads to financial difficulties, like debt<\/a>.<\/p>\n

It\u2019s important to be aware of the difference between impulsive and compulsive buying, so that you can recognise if you start to develop problem behaviour. If you are an impulsive buyer, keep your eye on it to help stop it developing into a bigger issue.<\/p>\n

Emotional Shopping<\/h2>\n

Impulse buying is linked to our emotions\u2026 we tend to shop with emotion rather than logic.<\/p>\n

It is often done for immediate gratification, that immediate hit of dopamine we get when we buy something new. In fact, on our blog discussing the culture of overspending<\/a> that exists in the UK, we looked at a study conducted by Massachusetts Institute of Technology which found credit card spending to trigger a chemical reaction in our brain, just like with addictive drugs.<\/p>\n

It’s easy to slip into any addictive behaviour, using something which can be harmful to help lift our mood. Shopping can easily become one of these addictive behaviours. Its harms may not be as immediately clear as things like misuse of drugs or alcohol, but if your buying habits spiral out of control, it can have huge financial impacts.<\/p>\n

Missing out on Deals<\/h2>\n

Much of the temptation of impulse buying comes from the idea that we would otherwise be missing out on a deal.<\/p>\n

\"\"<\/p>\n

Advertising techniques where businesses claim that stock is running out encourage us to purchase things we wouldn\u2019t otherwise buy.<\/p>\n

Sales are also a massive driver of impulse buying, as we believe they will help us save money in the long run. However, we often end up purchasing things in sales that we would not have otherwise bought. So, we haven\u2019t saved any money, we\u2019ve actually spent more than we would have.<\/p>\n

Post-Purchase Regret<\/h2>\n

According to Kumar et al:<\/a><\/p>\n

\n

\u00a0\u201cThe higher the level of impulse buying, the higher the level of regret and the lower the level of satisfaction incurred.\u201d\u00a0<\/em><\/p>\n<\/blockquote>\n

Therefore, whilst we might turn to impulse buying to improve our mood, it will often have the opposite effect.<\/p>\n

Kumar et al also state:<\/p>\n

\n

\u201cOften the post-purchase phase of impulse buying are related to return of goods, financial issues, frustration, dissatisfaction with the goods purchased, guilt and objections of other individuals to such purchases.\u201d<\/em><\/p>\n<\/blockquote>\n

Now, we aren\u2019t saying that the odd unplanned purchase is going to disrupt your finances and mental state. It\u2019s just that you should be aware of all of the potential consequences that can arise from impulse buying when you don\u2019t have it under control. A good rule to follow, is \u2018everything in moderation!<\/strong>\u2019<\/p>\n","protected":false},"excerpt":{"rendered":"

We all impulse buy from time to time, but the costs can add up more than you may think\u2026 Difference between Impulse Buying and Compulsive Buying Impulse buying is when you buy something you weren\u2019t planning to. The clue is in the name- you buy on an impulse. However, compulsive buying is more than just […]<\/p>\n","protected":false},"author":7,"featured_media":1084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0},"categories":[1],"tags":[126,554,555,70,552,549,548,558,349,98,550,551,553,100,557,556],"acf":[],"yoast_head":"\nWhy is there a Temptation to Impulse Buy? - Red Star Education Blog<\/title>\n<meta name=\"description\" content=\"We look at why people may impulse buy and the impacts that this can have on our mental health and our finances\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redstareducation.co.uk\/blog\/why-is-there-a-temptation-to-impulse-buy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is there a Temptation to Impulse Buy? 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